Since we want to create an infographic that shows the process of making one, I’m going to look for a template that has the elements that I want. Instead of thinking it looks cool, people get confused and they leave. It’s tempting to wow viewers with a truckload of data, but often this has the opposite effect. One thing to take note of when gathering data is that less is more. Make sure you save the sources, though, because you’ll need them in your infographic. In that case, a good place to look for interesting datais Kaggle.Originally meant to provide data sets to machine learning and data science enthusiasts, you can find a whole range of data, from the top games on Google Play to basketball datasets or global warming. Sometimes you don’t have access to (or you don’t want to) use your company’s data. Just make sure you have permission to use the data. Analytics, sales data, SOPs, all can give you plenty of data to turn into an infographic. The first, and the most convenient place is your own company. If the core of an infographic is meaningful information, where do you get the information from? This is the step where a lot of people get stuck. The next step is to make sure the information you gather supports your goal. We’re doing that by creating a summary of this post that you can reference or send to other people.
#Infographic show how to#
Whatever your goal is, it’s going to determine how you’re going to lay out the information in your infographic.įor our infographic, our goal is to educate people on how to best create an infographic. They have a working knowledge of what an infographic is and what you can do with it, and they need to communicate either with customers or with the general public.Īnd much more. The audience for the infographic we’re creating is external. This is important to consider also if you’re using it as a native ad on an article. You can skip over basic information and go more in-depth. When your audience consists of experts, you can safely assume they understand the lingo associated with your field. The higher up you go in an organization, the more strategic things become and your infographic will have to reflect that.
When your audience is external, however, you have to set the stage before you explain the details.Īn infographic aimed at executives will be different than an infographic aimed at interns. You don’t have to explain the basics to your colleagues who have been working on the same thing for months. When you create an infographic for internal audiences, you can skip over basic information. Is your target audience internal or external?
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